by Laura Mueller | Mar 19, 2019 | B2B Content Creation, Content Marketing, Editorial
You probably already know that content is king when it comes to marketing, but do you know how to create quality content that really converts? Here’s a hint: When it comes to most of the B2B companies killing it in the content space, their secret isn’t a magical...
by Amanda | Nov 27, 2018 | B2B Content Creation, Editorial, Writing and Editing
Coming up with B2B blog post ideas can’t happen in a void. Even if you use an idea generator (like this one from Hubspot) you’ll still need to come up with the actual content that goes into your articles — which often results in a lot of window-gazing, pacing, and in...
by Karen Craigo | Apr 17, 2018 | B2B Content Creation, Writing and Editing
I’ve been wondering…What’s the point of a beautifully-crafted blog post, Facebook ad, or email if the lede (opening) doesn’t work?If your core message and call to action are deep within a piece, your opening needs to “wow” your readers enough to get them there. If it...
by Karen Craigo | Apr 17, 2018 | B2B Content Creation, Writing and Editing
For a while, I was keeping my things-to-do list in a tiny Moleskine notebook, only 2.25-by-4 inches, with about twenty ruled lines per page. The pages themselves were perforated, and as I worked my way through them, I envisioned myself finishing up a list and tearing...
by Karen Craigo | Apr 17, 2018 | Writing and Editing
My life gets pretty chaotic. Kids need a ride from here to there. Projects await. The house is always there, and almost always needs attention. And I admit that I also like a little me time — and if I don’t honor that desire, I claim it anyway, almost by accident. I...
