by Amanda | Jun 15, 2019 | B2B Content Creation, Content Marketing, Marketing, Writing and Editing
We’re not particularly violent people at Tigris. However, there are a few content marketing trends that can’t help but stir the beast within. Find them below. You may disagree. Good! We enjoy a nice debate and welcome your opinions. But in the meantime, here are the...
by Amanda | Jun 7, 2019 | Content Marketing, Marketing
Content plays a role in every step of your sales and marketing process — whether you realize it or not. When a potential customer first becomes aware of your business, they often start by consuming content on your website and social channels. From there, they might...
by Amanda | Nov 27, 2018 | B2B Content Creation, Editorial, Writing and Editing
Coming up with B2B blog post ideas can’t happen in a void. Even if you use an idea generator (like this one from Hubspot) you’ll still need to come up with the actual content that goes into your articles — which often results in a lot of window-gazing, pacing, and in...
by Amanda | Nov 26, 2018 | B2B Content Creation, Content Marketing
Brilliant marketers talk constantly about starting with your customer’s perspective. But so few businesses actually do this in a genuine or effective way. Often, when it’s time to plan B2B content or a full campaign, we think some version of “here’s what I want to...
by Amanda | Aug 21, 2018 | Content Marketing
If you’re a digital marketer, you’re probably going to skip this introduction.Why? We know you’re pressed for time. You probably have emails from 2004 that are still waiting to be opened.And we get it! We just wanted to share, real quick, why we’ve compiled this...
