by Amanda | Jun 15, 2019 | B2B Content Creation, Content Marketing, Marketing, Writing and Editing
We’re not particularly violent people at Tigris. However, there are a few content marketing trends that can’t help but stir the beast within. Find them below. You may disagree. Good! We enjoy a nice debate and welcome your opinions. But in the meantime, here are the...
by Amanda | Jun 7, 2019 | Content Marketing, Marketing
Content plays a role in every step of your sales and marketing process — whether you realize it or not. When a potential customer first becomes aware of your business, they often start by consuming content on your website and social channels. From there, they might...
by Amanda | Apr 5, 2019 | B2B Content Creation, Content Marketing, Marketing, SEO
You know your B2B prospects are online. You may be one of the fifty-seven percent of B2B marketers who have determined that SEO is their highest lead generating marketing initiative (Hubspot). But how do you get your site to outrank everyone else? How do you get those...
by Amanda | Apr 1, 2019 | Content Marketing, Marketing
Wishing that you could generate more leads through your digital marketing activities? You’re not the only one. Only 22% of businesses are satisfied with their conversion rates (Econsultancy), leaving more than 75% of businesses in need of better marketing strategies....
by Laura Mueller | Mar 19, 2019 | B2B Content Creation, Content Marketing, Editorial
You probably already know that content is king when it comes to marketing, but do you know how to create quality content that really converts? Here’s a hint: When it comes to most of the B2B companies killing it in the content space, their secret isn’t a magical...
