by Laura Mueller | Mar 19, 2019 | B2B Content Creation, Content Marketing, Editorial
You probably already know that content is king when it comes to marketing, but do you know how to create quality content that really converts? Here’s a hint: When it comes to most of the B2B companies killing it in the content space, their secret isn’t a magical...
by Amanda | Oct 29, 2018 | B2B Content Creation, Content Marketing, Editorial
Planning B2B content for your website, but not sure where to start? Years ago, when my work ran the gamut from editing fiction to blogging about Ibiza, one client asked me to plan several pieces of content for his website, the goal being to drive traffic to his new...
by Amanda | Apr 3, 2018 | B2B Content Creation, Content Marketing, Editorial, SEO, Writing and Editing
If you’ve been running a blog or website for a long time, you have a secret weapon.Even if you don’t update your content regularly or have the most interesting blog posts on your site, you still have an advantage over other sites: your site’s...