by Amanda | Apr 5, 2019 | B2B Content Creation, Content Marketing, Marketing, SEO
You know your B2B prospects are online. You may be one of the fifty-seven percent of B2B marketers who have determined that SEO is their highest lead generating marketing initiative (Hubspot). But how do you get your site to outrank everyone else? How do you get those...
by Amanda | Nov 27, 2018 | B2B Content Creation, Editorial, Writing and Editing
Coming up with B2B blog post ideas can’t happen in a void. Even if you use an idea generator (like this one from Hubspot) you’ll still need to come up with the actual content that goes into your articles — which often results in a lot of window-gazing, pacing, and in...
by Amanda | Nov 26, 2018 | B2B Content Creation, Content Marketing
Brilliant marketers talk constantly about starting with your customer’s perspective. But so few businesses actually do this in a genuine or effective way. Often, when it’s time to plan B2B content or a full campaign, we think some version of “here’s what I want to...
by Amanda | Aug 21, 2018 | Content Marketing
If you’re a digital marketer, you’re probably going to skip this introduction.Why? We know you’re pressed for time. You probably have emails from 2004 that are still waiting to be opened.And we get it! We just wanted to share, real quick, why we’ve compiled this...
by Amanda | May 27, 2018 | B2B Content Creation, Content Marketing, Writing and Editing
We recently had a chat with Marko Saric, online marketing expert and B2B blogging expert, and couldn’t wait to share it with you all. We wanted to pick his brain on some of the best practices (plus tools and apps) that B2B companies should be using in their...
