I know an entrepreneur who wanted to promote some content on Facebook. He jumped in full-force, spending $1,000 on Facebook ads to drive traffic to his landing page. The content was good, it seemed; people were reading and commenting on it.

But when it came to results, he got one signup.

That’s just one signup, one lead. Not one sale. For $1,000.

It’s an extreme example, but it goes to show that there are numerous ways to market on Facebook, and just as many ways to waste your time and money there.

A Free Alternative to Facebook Ads

If you’ve had a similar experience with Facebook ads, there’s something else you can try that can be equally as effective: marketing directly to your prospects within Facebook groups.

It’s more like networking than advertising, and the best part of all is that it’s free. In fact, it’s the only way to target highly specialized groups on Facebook and garner leads without spending money. But it’s not right for everybody, and there’s definitely a right and wrong way to go about it.

We’ve put together this quiz to help take some of the guesswork out of determining if Facebook groups are a good move (or not) for marketing your business in 2018. So here it is: the five questions you have to ask yourself before jumping into Facebook group marketing.