by Laura Mueller | Mar 19, 2019 | B2B Content Creation, Content Marketing, Editorial
You probably already know that content is king when it comes to marketing, but do you know how to create quality content that really converts? Here’s a hint: When it comes to most of the B2B companies killing it in the content space, their secret isn’t a magical...
by Amanda | Nov 27, 2018 | B2B Content Creation, Editorial, Writing and Editing
Coming up with B2B blog post ideas can’t happen in a void. Even if you use an idea generator (like this one from Hubspot) you’ll still need to come up with the actual content that goes into your articles — which often results in a lot of window-gazing, pacing, and in...
by Amanda | Oct 29, 2018 | B2B Content Creation, Content Marketing, Editorial
Planning B2B content for your website, but not sure where to start? Years ago, when my work ran the gamut from editing fiction to blogging about Ibiza, one client asked me to plan several pieces of content for his website, the goal being to drive traffic to his new...
by Amanda | May 22, 2018 | B2B Content Creation, Content Marketing, Editorial, SEO
When we talk about SEO, the focus isn’t usually on optimizing images, but it’s is usually on the text: is it organized and well written? Does it answer the question promised in the headline, and does it use headers and other elements to improve...
by Amanda | Apr 5, 2018 | Editorial, Writing and Editing
The editor: it’s a job widely misunderstood and misrepresented in the media.When I was a young freelance writer, I had the notion that editors were one of two things — glorified spellcheckers, or people who just wanted to rewrite everything the way...
by Amanda | Apr 3, 2018 | B2B Content Creation, Content Marketing, Editorial, SEO, Writing and Editing
If you’ve been running a blog or website for a long time, you have a secret weapon.Even if you don’t update your content regularly or have the most interesting blog posts on your site, you still have an advantage over other sites: your site’s...
