by Amanda | Jun 19, 2019 | Content Marketing, Writing and Editing
I’m a fan of online quizzes, when they’re done right. It’s a nice break from the humdrum content we’ve grown accustomed to — blog posts and email drips and newsletters. But my preferences don’t matter much when I’m planning blog content for my audience. I was curious...
by Amanda | Jun 15, 2019 | B2B Content Creation, Content Marketing, Marketing, Writing and Editing
We’re not particularly violent people at Tigris. However, there are a few content marketing trends that can’t help but stir the beast within. Find them below. You may disagree. Good! We enjoy a nice debate and welcome your opinions. But in the meantime, here are the...
by Amanda | Jun 7, 2019 | Content Marketing, Marketing
Content plays a role in every step of your sales and marketing process — whether you realize it or not. When a potential customer first becomes aware of your business, they often start by consuming content on your website and social channels. From there, they might...
by Amanda | Apr 28, 2019 | Content Marketing, Marketing
It is incredibly frustrating to have a product or service that you really care about and not be able to sell it. You know it’s going to change someone’s life, but you can’t seem to get the message out there, or no one is listening. You’ve poured your heart into making...
by Amanda | Apr 7, 2019 | Content Marketing, Marketing
There are so many steps to the content marketing process — editorial calendar planning, keyword research, brief creation, content creation and revision, publication, and analytics tracking. And if we’re totally honest, there’s no way we could get awesome results for...
by Amanda | Apr 5, 2019 | B2B Content Creation, Content Marketing, Marketing, SEO
You know your B2B prospects are online. You may be one of the fifty-seven percent of B2B marketers who have determined that SEO is their highest lead generating marketing initiative (Hubspot). But how do you get your site to outrank everyone else? How do you get those...
