by Karen Craigo | Apr 17, 2018 | B2B Content Creation, Writing and Editing
I’ve been wondering…What’s the point of a beautifully-crafted blog post, Facebook ad, or email if the lede (opening) doesn’t work?If your core message and call to action are deep within a piece, your opening needs to “wow” your readers enough to get them there. If it...
by Karen Craigo | Apr 17, 2018 | B2B Content Creation, Writing and Editing
For a while, I was keeping my things-to-do list in a tiny Moleskine notebook, only 2.25-by-4 inches, with about twenty ruled lines per page. The pages themselves were perforated, and as I worked my way through them, I envisioned myself finishing up a list and tearing...
by Karen Craigo | Apr 17, 2018 | Writing and Editing
My life gets pretty chaotic. Kids need a ride from here to there. Projects await. The house is always there, and almost always needs attention. And I admit that I also like a little me time — and if I don’t honor that desire, I claim it anyway, almost by accident. I...
by Karen Craigo | Apr 17, 2018 | Writing and Editing
Like a lot of writers, when I first started thinking about publishing, I found a copy of Writer’s Market and began thumbing through the entries. I liked cats, but did I know enough about them to write for Cat Fancy? I enjoyed making up little stories for my younger...
